You might have missed it, but CHANEL has it’s awesome website devoted to beauty issues.
Am I gonna write about it?
Because it’s full of great animations and contains a cute Valentine’s Day app. I wonder why, fashion peeps don’t usually talk about it and there aren’t many posts about that on CHANEL’s Facebook profile.
CHANEL make up guru – Peter Philips – shares his secrets about make up in a few tutorials – and this is a core of this site, but people who were engaged in CHANEL cosmetics campaign, also created some cool animations, like:
and here’s a cute and simple flash app, where you can write whatever you want (actually it was a Valentine’s Day gift from CHANEL to its’ customers) :
From the beginnings of the fashion ecommerce, through social shopping, to a vision of the clothes and accessories shops of the future
Fashion ecommerce – beginnings were bad
It took a long time for a fashion industry to fully acknowledge the technology progress. That’s why the first decade of21st century wasn’t rich in online shops. Today, of course, there are a lot of them. In all languages, they deliver their goods to every corner of the Earth.
Short history of the fashion ecommerce
Boo.com was the first well-known fashion ecommerce (today the site links to a portal about hostels). It was hosted in 1998 and came to grief in 2000. Then net-a-porter.com took its place. The site, found by Natalie Massenet, is nowadays one of the most famous Internet shops.
It is a continuation of my article about social media in the fashion marketing in the context of MBFW, especially NYFW. In the previous post I wrote about the benefits from such social media sites as Twitter, Istagram, Pinterest and Facebook. Today I will tell you why it is important to follow the Caroline Palmer crew, how to watch fashion shows live and how bloggers and models show us what nobody else would (even the press).
Fashion shows livestream
Why should you watch livestreams?
One can watch livestreams through both designers’ or specially dedicated sites. It allows watching live what’s happening on the catwalk, participating in the (online) event.
Some time ago I wrote about the very first music video, thanks to which you can buy the clothes wore in it just by clicking on them. There are more and more such projects, and even though “shop this look’ by ssense.com is one of my favourites –this Gucci one is quite interesting as well.
The video is a part of Gucci Cruise 2013 collection campaign. After clicking during the video on a redisplayed button, you can see an application demonstrating a chosen product, including price and social buttons (Facebook, Twitter). Any product can be bought like that straight away. Below you can watch the video: Read More…
Here’s a beautiful animation about the history of fashion.
By Julie Perfezou.